myPortfolio™: Marketing
“Keeping the light on YOU.”

Performance Motorsports
Location: Leesburg, Virginia
Industry: Marketing
Specialty: Motorsports
Website: www.inthepitsracing.com
About Performance Motorsports
Performance Motorsports Marketing (PMM) was founded in 1995 by Larry O'Donohue to develop reasonably priced marketing programs and events for organizations who have the desire to be involved in the world of motorsports but think they can't afford it. Larry, while searching for sponsorship for his own racing ventures, found companies ruling out motorsports marketing due to a fear of high cost and lack of return on investment. So, Larry and his team, stepped up to the challenge and established measurable and affordable motorsports marketing. PMM proves that national, regional and even local mom and pop businesses can utilize and realize rewards from being involved in motorsports marketing.
Programs include traveling interactive motorsports displays (Motorsports Magic) at car shows, auto racing events, fan interaction at speedways, fairs and carnivals, working with race teams and the syndicated radio show "In The Pits" racing radio from CBS Sports affiliate 1067 The Fan in Washington DC."In The Pits" is in its 9th year of broadcasting and covers all forms of motorsports worldwide. PMM also works with several local and national charities, has affiliation with 12 mid-Atlantic Speedways and are an official partners with Racers Against Street Racing (RASR) and Beat The Heat. To learn more about Performance Motorsports Marketing and 'In The Pits - racing radio' please visit www.inthepitsracing.com.
About ...in the pits Racing Radio
"In the Pits" racing radio - currently Saturday mornings 8-9am EST on CBS Spots Radio 106 7 The Fan in The Nations Capital at http://1067thefandc.radio.com and archived on www.inthepitsracing.com.
- Winner of several national broadcasting awards
- Professional and national-award winning correspondents
- 9 years broadcast experience
- Over 450 episodes to date
- Over 1500 racing personalities interviewed to date
- Coverage of all forms of motorports – national, regional and local
- Affiliation with 12 speedways and race tracks
- Work with local and national charities.
- The only FM broadcast - motorsports formatted show in the mid-Atlantic
- The only motorsports show on CBS.






